The context

In May 2026, the Sublime Samana hotel wanted to increase its media visibility and share its experience with journalists who could accurately describe it. A successful press trip isn't just about welcoming journalists on-site; it requires careful planning from start to finish.

Our support

Maison Kaona managed the entire operation, from the initial briefing to the participants' return:

• Seeking an airline partner — to secure the group's transport conditions

• Defining the theme of the trip — to provide a coherent through line and a real story to tell

• Research and recruitment of journalists — selection of relevant titles and profiles, including Le Parisien , Yonder and La Voix du Nord

• Program creation — a structure adapted to each journalist's profile, to maximize each individual's interest and writing material

• On-site support — presence throughout the stay to streamline the experience and facilitate the work of each journalist

The results

The press trip was a real success, with numerous publications following in its wake, including:

• Our review of Sublime Samaná, a boutique hotel far removed from the clichés of the Dominican Republic — Yonder, June 22, 2026

• Sublime Samana, starting point for discovering the Dominican soul — May 16, 2026

• Le Parisien: https://www.leparisien.fr/voyage/tourisme-6-raisons-de-decouvrir-la-peninsule-de-samana-un-joyau-cache-en-republique-dominicaine-20-06-2026-4SMSSQRQ5BBFXOAXVK7VPLLMTA.php

• La Voix du Nord: https://www.lavoixdunord.fr/1701349/article/2026-05-08/destination-la-republique-dominicaine-sublime-samana-l-eden-secret-dominicain

A great comeback for the Sublime Samana hotel, and proof that a well-thought-out press trip — from the airline partner to the tailor-made program — transforms a press relations operation into concrete and lasting results.