The context

In May 2026, the Sublime Samana hotel wanted to increase its media visibility and share its experience with journalists who could accurately describe it. A successful press trip isn't just about welcoming journalists on-site; it requires careful planning from start to finish.

Our support

Maison Kaona managed the entire operation, from the initial briefing to the participants' return:

Seeking an airline partner — to secure the group's transport conditions
Defining the theme of the trip — to provide a coherent through line and a real story to tell
Research and recruitment of journalists — selection of relevant titles and profiles, including Le Parisien , Yonder and La Voix du Nord
Program creation — a structure adapted to each journalist's profile, to maximize each individual's interest and writing material
On-site support — presence throughout the stay to streamline the experience and facilitate the work of each journalist

The results

The press trip was a real success, with numerous publications following in its wake, including:

A great comeback for the Sublime Samana hotel, and proof that a well-thought-out press trip — from the airline partner to the tailor-made program — transforms a press relations operation into concrete and lasting results.

OUR ACHIEVEMENTS