The context

Maison Kaona has been supporting Côte-d'Or Tourisme for over ten years. A long-term relationship, rare in the sector, which has allowed us to build a real knowledge of the territory, its seasonality, its audiences and its challenges — and to evolve the social media strategy over the years rather than rethinking it for each mission.

Driving in sync with the terrain

Every week, we meet with the Côte-d'Or Tourism teams to build the content calendar together. This collaborative work, carried out on Facebook, Instagram, and LinkedIn, allows us to continuously adjust the editorial line—local news, tourist highlights, and events—with a constant objective: to develop the community and the destination's visibility on each platform, with formats and angles adapted to each one.

A high-impact social ads campaign

Beyond weekly management, we designed and deployed a large-scale social media advertising campaign for Côte-d'Or Tourism. This operation involved:

• Content created specifically for the campaign , designed to capture attention and inspire people to discover the destination

• Precise scheduling , to broadcast content at the right time and maximize its impact

• A precise segmentation of target audiences , to reach the right profiles based on their interests and proximity to the destination

Result: more than 1 million people reached in just one month — a performance that has considerably boosted the awareness and visibility of Côte-d'Or Tourism on social media.

A lasting relationship of trust

This long-term support is the best proof of Maison Kaona's philosophy: communication that is built with its clients, week after week, and that also knows how to make a strong impact when the opportunity arises.